Mission Accomplished
Ten years ago, the ALL STAR CHALLENGE was born out of necessity - a necessity to meet a need of a unique and growing area of sport - all star cheerleading and dance. As the only “allstar-only” competition company, we had the ability to start from scratch - to create a truly unique and innovative competition experience specifically created for allstars. We were guided from the beginning by certain core values that later developed into our corporate philosophy.
Where sport collides with theater, athlete meets actor, and coach becomes director, for it is our belief that all star cheerleading and dance, perhaps more than any other sport, is judged not solely upon the sum of its parts, but on the overall entertainment value of superior technical athleticism combined with creative presentations. Achieving this balance is – THE ALL STAR CHALLENGE.
By close adherence to this philosophy, ALL STAR CHALLENGE became a catalyst for change in the way people think a competition company should be. In eight short years, the company grew into a highly successful and popular National Championship series dedicated specially to the unique needs and desires of the allstar industry. This success did not go unrecognized. At the end of the 2008 competition season, ALL STAR CHALLENGE joined the nation’s largest and most prestigious ensemble of spirit industry providers, Varsity Brands.
Our customers now enjoy such benefits as access to the Varsity Family Plan, no required medical waivers, and in the coming year, centralized registration to all Varsity events. At the same time, ALL STAR CHALLENGE retained our brand identity and continues to operate our events as only we can.
